HG Labs — AI Products That Work

Products

Four products. Four problem spaces. One obsession with shipping.

Every product we ship solves a real problem we've seen firsthand — not a hypothetical pitch deck scenario.

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Live

TypeMyVibe.ai

Personality typing without the bias. Upload real chat history from Discord, WhatsApp, or Reddit — get MBTI, Enneagram, and Big Five insights based on how you actually communicate, not how you think you do.

Analyze real conversations, not self-reported questionnaires
MBTI + Enneagram + Big 5 in a single analysis
Discord bot integration for frictionless mobile use
Granular subtype insights (e.g. INTP 5 vs INTP 9)

Visit TypeMyVibe.ai →

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Enterprise

AI Shastra

End-to-end AI creative platform for fashion and D2C brands. From product photos to campaign films — generate, review, and export production-ready assets at scale.

Auto-extract brand identity from any website
AI-generated virtual brand ambassadors
Product photos, demo videos, and social content
22+ occasion-based campaign presets

Deep Dive ↓

🎬

Live

SitChat.ai

An interactive storytelling platform where you can experience your favourite shows. Create shows with one click, generate episodes from plot ideas, and join AI group chats to live through stories from start to finish.

One-click show creation from existing or original concepts
AI group chat — experience episodes as a participant
Voice mode with voice cloning, podcast mode, and video generation
Achievement system and leaderboard for engagement

Visit SitChat.ai →

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Open Source

IITM BS RAG Chatbot

A RAG-based chatbot that answers any query an IIT Madras BS student might have — courses, rules, exams, scoring, grading, and more. Built on the official website, grading documents, and student handbook.

Retrieval-Augmented Generation for accurate, sourced answers
Trained on official IITM BS programme documents
Dockerized deployment — spin up in minutes
Handles course rules, exam policies, and grading queries

View on GitHub →

Project AI Shastra

The complete AI creative engine for fashion brands

Upload garment images. Select an AI model. Get a full asset bundle — product photos in every ratio, demo videos, social content, campaign banners, and multi-channel export packs. All with consistent brand language.

Brand Onboarding

Auto-extract brand identity from your website — colors, values, aesthetics, audience. Generate AI virtual brand ambassadors with customizable look and styling.

Product Creatives

Upload garment → select AI model → get photos in 1:1, 4:5, 9:16. Plus 12s demo videos and 10s social videos. Three presets: PDP Starter, Paid Social, and Launch.

Batch Generation

Upload up to 25 products at once for bulk generation. No more one-at-a-time bottlenecks — scale your creative pipeline instantly.

Collection Banners & Films

Group products into collections. Generate hero banners for desktop + mobile, and multi-product collection films (18s) with editable text overlays.

Campaign Engine

Full occasion-based campaigns — Eid, Diwali, Christmas, Summer Sale, EOSS, New Arrivals, Wedding Season, and more. Auto-rendered price badges, discount text, and CTAs for sale events.

Review & Export

Approve, reject, or edit any asset with natural language. Side-by-side comparison. One-click export packs for Shopify, Meta Ads, TikTok, and Email as ZIP.

How We Work

From zero to shipped, fast.

We don't do 18-month roadmaps. We find a real problem, build the smallest useful thing, and iterate with actual users.

Identify

Find a problem we've personally experienced. Talk to potential users. Validate demand before writing a line of code.

Prototype

Build the core AI pipeline. Test with real data. Get something ugly but functional in front of users within weeks.

Ship

Launch publicly. Collect feedback. Watch how people actually use it — not how we imagined they would.

Scale

Optimize the AI. Add features that users ask for. Build enterprise-grade reliability around what works.

Behind HG Labs

Built by a maker, not a manager.

Hritik Gupta

Founder & Engineer — HG Labs

I build AI products end-to-end — from research and model selection to frontend, deployment, and marketing. HG Labs is the vehicle for turning ideas into products that people actually use.

Before starting HG Labs, I built projects spanning computer vision, NLP, and machine learning — from violence detection systems for law enforcement to currency recognition apps for the visually impaired. TypeMyVibe.ai was born from a personal obsession with personality science. SitChat.ai from wanting to live inside my favourite shows. The IITM BS RAG Chatbot from seeing fellow students struggle to find answers buried in handbooks. AI Shastra from seeing fashion brands burn money on manual creative production.

Based in India. CS background. Shipping fast, learning faster.

Personal Site GitHub TypeMyVibe.ai

We build AI that ships.